Flobot.io

Advanced Filters: Campaign Targeting

UI  •  Prototype  •  Interaction

Advanced Filters was an email marketing tool that allowed hoteliers to leverage a property management system’s data to strategically target the audience for their marketing campaigns.

Goal
  • 1 Create a clickable prototype through InVision to quickly communicate to Product and Engineering how the interaction and what the flow of user actions should be
The Process

The backend part of the tool was built first, and I looked at the existing front-end implementation and provided better visual hierarchy and layout for the UI elements. I added a small blurb underneath the title to explain to users what this UI section was for and how it differed from other filters that lived on the same page.

I also made sure to add in very clear disabled states for actions until the user would be able to meaningfully use them. For instance, the user cannot select the second and third inputs until the first one had been selected; the user cannot click the "Add Rule" button until all fields are filled out. I wanted it to be very clear what actions could and could not be taken at each stage of the rule-creating process.

View project on InVision »
Skills & Tools
  • UI/Visual Design
  • Prototyping
  • Sketch App
  • InVision

Here's what I've worked on

Preview of the Unification + Style Guide Project

Unification + Style Guide

UI/UX • Design Leadership
Preview image for Email Strategy

Email Strategy

Visual • Information Hierarchy • Graphics
Preview image for the 'Advanced Filters: Campaign Targeting' project

Advanced Filters

UI • Prototype • Interaction
Preview image for the 'Invite New User Modal codepen'

Invite New User

UI • Front-End/Interaction
Preview image for the 'Intro to Dashboard' codepen

Intro to Custom Dashboard

UI • Front-End/Interaction
Preview image for the Room Upgrade Flow project

Revinate: Marketing

Graphic Design • Page & Layout Design
Preview image for Mania Magazine

Mania Magazine

Page & Layout Design • Design Leadership
Preview image for Becky Bones

Becky Bones

Character Design & Illustration • Page & Layout Design • Art Direction